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  • 71% of online adults use Facebook
  • 63% of Facebook users visit daily and 40% visit multiple times per day
  • 47% of Americans say Facebook is their #1 influencer of purchases
  • 1.39 billion monthly active Facebook users

 What Should You Post on Facebook?

  • Current events – use the news to inspire your Facebook posts
  • Become a thought leader – Post informative Updates about issues and developments in your practice area
  • Facebook is visual platform – incorporate photos and videos
  • Comment on, Like, or Share others’ links – this will engage the audience in conversation and give you an opportunity to interact with influencers in your field that could lead to potential references

How Often Should You Post?

  • Up to once a day

Engagement Tips for Facebook

  • Offer a call to action – this will encourage people to interact and create relationship with your followers
  • Use self-promotion sparingly – Facebook users don’t like to be “sold to” in their newsfeed
  • Participate in relevant Groups – this is a great way to get your name out there and participate in communities of common interests
  • Do some research on your jurisdiction’s ethical rules on Facebook – Add any necessary legal disclaimers, and familiarize yourself with rules on advertising, solicitation and confidentiality

Connect to Social Starter

If you are a Social Starter client, use this link to connect your existing Facebook business page to Social Starter.


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