LinkedIn

347 million users
LinkedIn referrals were responsible for 2/3 of all social media traffic to business websites
Average household Income: $109,703
50% of users are business decision makers in their companies

What Should You Post on LinkedIn?

Interesting and relevant content – this will position you as an industry expert and give people a reason to connect with you.
Blog posts – Bring your latest blog posts into LinkedIn. This is a powerful way to engage your connections with material you’ve written.
Events -Promote your events by using the LinkedIn events application.

How Often Should You Post?

Up to once a day
At least once a week
Morning and midday, Monday through Friday

Engagement Tips for LinkedIn

Groups – Keep up with topics of interest to you and use this as a way to network with others in your field.
Be proactive -Gain visibility by adding connections, posting regularly, and engaging your potential clients.
Keep your profile public – increase your rank with search engines by making your profile public and customizing your public profile’s URL to include your actual name

Social Media
- Social media has a 100% higher lead-to-close rate than outbound marketing.
- 91% of local searches use Facebook to find local businesses online.
- 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic to their website.
- 71% of marketers say content marketing helped them improve their site’s rankings.
- 63% of consumers who search for local businesses online are more likely to use businesses engaged in social media.
Social Media

Social media has a 100% higher lead-to-close rate than outbound marketing.
91% of local searches use Facebook to find local businesses online.
84% of marketers found as little as six hours of effort per week was enough to generate increased traffic to their website.
71% of marketers say content marketing helped them improve their site’s rankings.
63% of consumers who search for local businesses online are more likely to use businesses engaged in social media.
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