- With over 343 million users, Google+ is the second largest social network
- More than one billion registered people are using Google Plus
- 70% of business brands have a presence on Google Plus
- After page authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor
What Should You Post on Google+?
- Use Google+ pages to build & nurture relationships with clients – share insights, links and photos with people who are interested in the subject matter. Hangouts allow lawyers to set up one-click video conversations to efficiently keep in touch with professional networks.
- Spread the word: Be sure to implement Google+ Direct Connect, the Google+ badge and the +1 button.
How Often Should You Post?
- At least three times a week
- Up to ten times per week
Engagement Tips for Google+
- Post on a regular basis using relevant keywords in your text, but also integrate those keywords in other aspects of your Google+ page, such as in the “about” and “video” sections.
- Include a link that directs to your personal website – this will improve your Google+ and personal website optimization.
- Create a Google authorship for you and your most frequent posters – this helps your posts appear higher in search results, with the bonus of a personal author photo.
- Understand your activity – The information from many social networking platforms often feels like a fire hose. Google+ has tools to help lawyers understand what people are saying about your firm and how this sentiment affects your traffic.